Women Love Herbs is an educational platform that gamifies how to identify herbs while empowering women to understand the potential health benefits. The trends of natural products, herbal supplements, and sustainability are rising. Notably, herbal supplement sales in the US increased by 17.3% in 2020. The co-founders of Women Love Herbs; Ha Nguyen, Thinh Doan, Nguyen Manh Cuong, and Hoa Nguyen; explored a business opportunity in this growing domain while learning how to formulate and test business model assumptions in the Empowered Startups’ Global Startup Accelerator (GSA).
In August 2022, the co-founders entered the Empowered Startups’ incubator to validate the business model in Canada. In addition to having a dedicated coach at Empowered Startups, Women Love Herbs has had support from the BC startup ecosystem. After attending a pitch masterclass presented by Volition as part of the Empowered Startups monthly webinar series, they were invited to apply for and were accepted into the Discovery Foundation’s Regional Investment Readiness Program. In the program, they received additional mentorship from domain experts to better understand customer behaviours, develop a digital marketing roadmap, and build an investment strategy.
“The Empowered incubation program plays a critical role in our product development. The program walks us through different stages of product development and has taken us from assumptions on a business model canvas to launching our first product. In addition, the program allows us to connect with mentors, advisors, and startup founders locally and globally, which has been advantageous.” – Ha Nguyen, Founder and CEO
With the team now having a better understanding of the Canadian market and lean startup methodology, they will conduct customer validation interviews and expect to launch an updated website and MVP in the second quarter of 2023.
About Empowered Startups
Empowered Startups is an Innovative Startup Incubator and foundry headquartered in Vancouver, British Columbia, Canada. With offices in Canada, France, and Portugal, we train/mentor/ and network entrepreneurs to successfully launch new businesses in diverse markets. As a foundry we also conceive, build and launch our own products and solutions. Empowered Startups is recognized by the Canadian Government as a designated start-up business incubator and is known internationally for growing ideas into sustainable businesses using both a virtual and on-site model. Our training tools and mentorship are used and recognized by leading global university labs, Startup incubators, and innovation hubs. Apply for our programs online at empoweredstartups.com
Photo by Chinh Le Duc on Unsplash