Building Globally: Why Location Matters More Than Ever

Global entrepreneurship isn’t just about what you sell, it’s about where you build.

At Web Summit 2025 in Portugal, Chris Lennon, Empowered’s President & General Counsel, explains why being a global founder today means thinking carefully about jurisdiction, ecosystem, and team location. Many founders are choosing to build outside traditional startup hubs, and success depends on understanding why you’re building in a particular place and what that ecosystem offers.

Helping founders decide where to build, who to hire, and how to embed into new ecosystems is becoming one of the most important parts of global entrepreneurship.