Careers

Based in Vancouver, Canada, with offices in Portugal and the US, Empowered Startups mentors, accelerates, and incubates innovative domestic and global business ideas that bring direct investment to research institutions and drive innovation domestically. We work with driven global entrepreneurial leaders to build startups that enhance prosperity and create global mobility opportunities. 

Current Positions

Job Overview

We are seeking a highly diligent and confident individual with strong marketing expertise and is capable of guiding and executing on strategy. As Marketing Lead, you will power Empowered Start-ups brand by developing omnichannel, multifaceted marketing campaigns, events and long-form content that addresses goals for its partners, prospects and customers.

The Marketing Lead position comes with great responsibility, as you will be responsible for managing the perception of the company/brand among the public and our partners. Managing this perception involves working with the leadership team to craft timely strategies, develop online content, media, and news releases and facilitate in person events both in Canada and in key overseas markets. 

Responsibilities and Duties

As Marketing Lead you will be responsible for executing effective messaging and communication campaigns. You will own the creation and upkeep of key marketing materials the company will share with the public, media, and partners. You will work with all forms of media, including press releases and digital campaigns, events, print materials, social media, website, audio, video and more. You will leverage your own crafts and lean on external contractors and freelancers to develop compelling marketing communications that build the brand over time and help fuel sales over night. You will build industry profile, manage its reputation and actively market the company through case studies and testimonials, company videos & brochures, newsletters and any new media that performs. You will own public relations, news, media relations, event management and pre/post marketing, appearances. You will curate our story and proposition via social media, website, newsletters, blog and emerging channels and monitoring and reporting across all channels.

Other job duties include

  • Working closely and in line with members of the RevOps, Sales and Platform team.
  • Creating and managing all content for company websites.
  • Preparing and managing all communications material.
  • Maintain consistent brand voice, personality and image across all platforms.
  • Manage media relations and developing contacts with media members, influencers, and community leaders.
  • Direct and co-produce digital, video, audio, and print content.
  • Managing company presence and materials at industry events, trade shows, and conferences.
  • Creating budgets for communications initiatives and ensuring compliance.

Skills and Knowledge

  • Demonstrated knowledge and proficiency with communications technologies.
  • Understanding of copywriting, graphic design, layout, and publishing.
  • Working knowledge of content management systems, HTML coding, and digital graphics production.
  • Familiarity with social media platforms and social media marketing.
  • Experience sourcing, creating and distributing digital content.
  • Impeccable copywriting and copy-editing abilities.
  • Strong leadership track record.
  • Excellent verbal communication and presentation skills.
  • Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro).
  • Established media relations a plus.

Qualifications

  • A post-secondary degree in communications/marketing, with a minimum 6 years of communications, marketing, public relations, or related experience.
  • Proven track record in leadership roles and successful execution of brand strategy initiatives.
  • Experience and/or deep passion working in a multi-cultural and global environment.
  • Desire to learn and enthusiasm for system implementation and project management.
  • Excellent collaboration skills.
  • Thrive in a dynamic environment with a high level of responsibility.
  • Self-leader and problem solver.
  • Full-time availability.

KPIs

  • Reach & Exposure
  • Brand resonance, consistency
  • Reference links/traffic
  • Marketing Qualified Lead generation

Reports to

VP, Programs or otherwise appointed by the company

Compensation

Commensurate with experience.

Contact

Submit CV to [email protected]. Cover letters (optional) can be addressed to the Hiring Manager.

Start Date: March 1, 2025