Careers

Job Description

We are seeking a highly diligent and confident individual who holds substantial experience both building and executing strategy. As VP, Brand Communications, you will control, oversee, and build communications and information between the company, the public, and partners.

The VP, Brand Communications position comes with great responsibility, as you will be accountable for curating the perception of the company/brand among the public and our partners. Managing this perception involves working with the marketing team and the leadership team to develop timely strategies, online content, media, and news releases.

Responsibilities and Duties

As VP, Brand Communications, you will be responsible for developing and executing effective messaging and communication strategies. You will create and oversee the marketing materials the company will send to the public, media, and partners. You will work with all forms of media, including press releases and digital campaigns, print materials, social media, website, audio, video and more. You will plug directly into our marketing team and own, manage and curate our brand message. You will build industry profile, manage its reputation and actively market the company through case studies and testimonials, company videos & brochures, newsletters and any new media that performs. You will own public relations, news, media relations, event management and pre/post marketing, appearances. You will curate our story and proposition via social media, website, newsletters, blog

and emerging channels and monitoring and reporting across all channels

Other job duties include

Working closely and in line with members of the RevOps, Sales and Marketing team.

• Establishing and driving a multi-channel communications strategy.
• Creating and managing all content for company websites.
• Preparing and managing all communications material.
• Developing brand voice and maintaining brand integrity across all platforms.
• Managing media relations and developing contacts with media members, influencers, and community leaders.
• Assisting in the creation of digital, video, audio, and print content.
• Managing company presence and materials at industry events, trade shows, and conferences.
• Creating budgets for communications initiatives and ensuring compliance.

Skills and Knowledge

• Demonstrated knowledge and proficiency with communications technologies.
• Understanding of copywriting, graphic design, layout, and publishing.
• Working knowledge of content management systems, HTML coding, and digital graphics production.
• Familiarity with social media platforms and social media marketing.
• Experience sourcing, creating and distributing digital content.
• Impeccable copywriting and copy-editing abilities.
• Strong leadership track record.
• Excellent verbal communication and presentation skills.
• Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro).
• Established media relations a plus.

Qualifications

• A post-secondary degree in communications/marketing, or at least 10 years of communications, marketing, public relations, or related experience.
• Proven track record in leadership roles and successful execution of brand strategy initiatives.
• Experience and/or deep passion working in a multi-cultural and global environment.
• Desire to learn and enthusiasm for system implementation and project management.
• Excellent collaboration skills.
• Thrive in a dynamic environment with a high level of responsibility.
• Self-leader and problem solver.
• Full-time availability.

KPIs

• Reach & Exposure
• Brand resonance, consistency
• Reference links/traffic
• Marketing Qualified Lead generation

Compensation

Commensurate with experience.

Contact

Submit CV to [email protected]. Cover letters (optional) can be addressed to the Hiring Manager.

Start Date: Dec 1.