Fitness Box takes a Gold Medal in the Canadian International Invention Innovation Competition

Fitness Box, a venture in incubation at Empowered Startups, was awarded a gold medal at the seventh annual International Invention Innovation Competition in Canada (iCAN), receiving recognition for “outstanding creativity and excellence in innovation” for the business concept.

iCAN is an international innovation competition that aims to unite global creative and innovative initiatives with Canadian inventors and provide participants with the opportunity to expand their international network and promote their inventions, new products, and research projects through a weekend of competition, collaboration, and knowledge sharing. The competition was organized by the Toronto International Society of Innovation and Advanced Skills, with participants from over 86 different countries.

Fitness Box’s mission is to make a healthy lifestyle easily accessible to all by creating mobile fitness facilities equipped with high quality fitness equipment, personal trainers, and fitness classes. Founder Mehdi Givechi created Fitness Box after seeing a gap in the market for Muslim women and busy urban dwellers who require private facilities due to culture and religion or cannot find the time to exercise at a conventional gym. 

Mehdi’s main goals for participating in iCAN 2022 were to showcase his venture to Canadian investors and connect with the international entrepreneurship community in Toronto. Fitness Box and its mobile booking app will be available for customers to use in downtown Toronto in Q4, 2022.

Mehdi Givechi founded Fitness Box during the pandemic to broaden access to gyms and fitness facilities by creating mobile pop-up gyms equipped with high quality fitness equipment, personal trainers, and enhanced safety measures such as thermal scanners, air purifiers, and anti-microbial coated equipment.

Mehdi Givechi – Founder and CEO
Email: [email protected]
Address: 205 Wedgewood Dr, North York, ON M2M 2H8

About Empowered Startups
Empowered Startups is an Innovative Startup Incubator and foundry headquartered in Vancouver, British Columbia, Canada. With offices in Canada, France, and Portugal, we train/mentor/ and network entrepreneurs to successfully launch new businesses in diverse markets. As a foundry we also conceive, build and launch our own products and solutions. Empowered Startups is recognized by the Canadian Government as a designated start-up business incubator and is known internationally for growing ideas into sustainable businesses using both a virtual and on-site model. Our training tools and mentorship are used and recognized by leading global university labs, Startup incubators, and innovation hubs. Apply for our programs online at

Photo by Jonathan Borba